Notis untuk pelanggan kedai
Dokumen ini dalam bahasa Inggeris. Terjemahan akan menyusul selepas semakan undang-undang.
Last updated: 31 October 2026
This notice will be reviewed by counsel; we will tell you before any change.
Many salons, wellness shops and clinics (Shops) use BookInChat to answer WhatsApp messages and manage bookings. If you message a Shop that uses BookInChat, this is what you should know.
Who handles your messages
- The Shop you are messaging decides how your messages and booking details are used to serve you. Its own privacy notice applies to that.
- BookInChat (BOOK IN CHAT PTE. LTD., UEN 202646792Z, 60 Paya Lebar Road #06-28, Paya Lebar Square, Singapore 409051) is the booking platform. It handles your messages for the Shop, and for a few purposes of its own: running the service, keeping it secure, meeting the law and, in de-identified form, improving that Shop's own assistant. If the Shop leaves BookInChat, some records are kept in coded form. See our Privacy Policy, section 5.
The assistant
Replies may be drafted by AI and are overseen by the Shop. The assistant introduces itself as the Shop's assistant (for example "Hi, I'm [Shop]'s assistant."). It does not give medical advice. At clinics, the assistant first sends a short notice with a link to our Privacy Policy and asks you to tap "I agree" before it reads your messages; health details are used only to serve you and are never used to improve BookInChat.
Where your data goes
If you send a voice note, it is transcribed into text so the assistant can read it; the recording is kept for 90 days so the Shop's staff can listen to it, then deleted.
Your messages and booking details are stored on servers in Singapore and may be processed in other countries by the providers on our Sub-processor list, such as our AI model providers (which may process messages outside Malaysia and Singapore) and our WhatsApp connection provider.
Your choices
- You can ask to speak to a person at any time.
- Reply STOP to stop all automated messages from that Shop in that chat (assistant replies, reminders and booking notices). They stay stopped until you reply START. The assistant is not an emergency service and does not give medical advice; if you need urgent help, do not wait for a reply in the chat.
- You can object to your de-identified conversations being used to train and improve that Shop's assistant (including fine-tuning our own AI models), through the Shop or by emailing support@bookinchat.com. Your objection takes effect within 5 business days.
- You can contact the Shop by other means if you do not want to use WhatsApp with an assistant.
- To access, correct or delete your data, contact the Shop first. You can also contact our Data Protection Officer, Lee Cheng Han, at dpo@bookinchat.com. Payment proofs you send for a deposit or top-up are financial records: they are kept for 7 years for legal record-keeping even after you ask for deletion, with access restricted.
For Shops
Shops must make this notice available to their customers (for example by linking it from their own privacy notice or booking page) and must not present the assistant as a person. For Malaysian customers, the Shop's own privacy notice must also be available in Bahasa Melayu and English. See the Data Processing and Shared Control Agreement, clause 4.